The websites will be set up using the WordPress platform. As a web platform it now represents 30% of websites worldwide so is a leading technology which will be around for the long future. It is a highly competent content management system which is customizable to suit various needs. It is scalable, secure and established.

Many people have only heard of the free blog which WordPress provide. The free blog is a great way to get your information on the internet but lacks the full power of an independent WordPress installation. Notable websites made with WordPress include Ebay, CNN, Forbes, The New York Times.

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WordPress is ethical due to its open source nature of the code which supports a large ecosystem of SME businesses. A result of the transparency of the source code being open for everyone to scrutinize is that it is very secure due to lots of people being involved in testing.  A trustworthy, reliable technology that aligns with other major digital technologies across the internet for compatibility.

Award winning premium theme

A significant component of the website is which theme is used to make it run. I only use award winning themes written by the best coders on Envato’s Themeforest – one of the worlds best used digital marketplaces. Each theme comes with a license which means that it will be updated by the writers of the code ensuring that it remains secure and continues to develop with the pace of technology whilst remaining compatible.

The themes will be chosen for being responsive (adapting to any screen size or device), HTML5 (compatible across browsers), established as a product, updated regularly (so that the product is actively managed for you).

Hybrid caching

Caching for websites is very important, it is one of the critical elements which define how much your website gets served up by search engines such as Google. Caching is designing the information in such a way that it is stored in convenient packages so future requests for that data can be served faster. The speed of the website is vital for customer usability as well.

I offer a system of hybrid caching which involves delivering of the website content from three different systems. The images are cached by WordPress servers, some content is cached by the plugins installed and some by a CDN (Content Delivery Network). The result is that the websites I build are fast and reliable across the globe. This also makes sure that no matter what amount of content (i.e. video, text, images, audio), it is served efficiently and quickly.