Platform Analysis: BuiltWith

BuiltWith is a website profiler toolkit, lead generation, competitive analysis and business intelligence tool providing technology adoption, ecommerce data and usage analytics for the internet.  BuiltWith technology tracking includes widgets, analytics, frameworks, content management systems, advertisers, content delivery networks, web standards and web servers to name some of the technology categories we cover.

It is a useful tool which can be used when analysing existing websites to work out how they have been made and with what technologies. Every website gives off “signals” that they are using a particular technology. BuiltWith can track these signals and determine if a site is using a particular web technology from it.

BuiltWith is an Internet services company based in Manly, Australia, which launched in August, 2007. The goal of BuiltWith is to help web developers, researchers, and designers track what technologies are being used by other websites, which may help them to decide what technologies to implement themselves.



This audit tool will help you identify what technologies are being used on someone else’s website.  The main areas which it offers insights into are:

  • Analytics and Tracking
  • Widgets
  • eCommerce
  • Content Delivery Network
  • Mobile
  • Payment
  • Content Management System
  • JavaScript Libraries and Functions
  • SSL Certificates
  • Comodo Secure Seal